Recently we collaborated with one of our long term clients to produce some engaging content around the re-invigoration of one of their partner brands. The aim was to show the changing of the program, and the options on offer that members would be able to redeem, through the use of animation.
Through a series of storyboard sessions, creating a fun script targeting the style of audience in mind, teaming up with a great animator, then within a short period we had a great piece that met the expectations of all involved. we think it’s a fun and engaging way to quick educate viewers what will be on offer as the program refreshes and rebrands!
Animation can be a great tool to vary how you communicate with clients, and is a cost effective method to create a message that meets all your requirements.
Animation is important because it makes us be able to tell stories and communicate emotions and ideas in a unique, easy-to-perceive way that both small children and adults can understand. Animation has helped connect people throughout the world in a way that sometimes writing and live-action films cannot. Today, anyone can pick up a drawing tablet and show their ideas to the world. Drawn figures can be funny, or make something sad or serious have a playful, less intimidating feel to it to make the viewer feel more comfortable. Often, it has simply served as a way to make a heartwarming story that makes you think.
No matter what the exact use, animation is one of the most powerful creative tool we have, and we should continue to use it as a form of uniting people, no matter their beliefs, biases, or interests.