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“The secret of change is to focus all of your energy, not on fighting the old, but on building the new.”
Way of the Peaceful Warrior - Dan Millman

If you had asked me in the summer of 2020 what I’d be up to work wise in September, it certainly wouldn’t have been “sitting at a desk in my lounge room editing from home”.

But that’s just one of the curve balls that 2020 has thrown at many of us this year!

Like many in Melbourne’s creative industry I’ve been caught in a state of flux, I have plenty of work to do and clients to create content for, but I’m not allowed out of the 4 walls of home legally for a few more weeks due to Melbourne’s covid restrictions. So one of the challenges this has presented is where to find other sources of work and not to dwell on what can’t be completed.

That’s where a well timed phone call from a former colleague proved to be perfectly timed. Adam from Firefly Media Production in Tasmania reached out as he was in need of a new post production collaborator for regular Television Commercial and Corporate video editing. To step back into an area that I first started my post career in many years ago has been a creative outlet that has been well timed and needed at the moment.

Working again with someone with whom I had a great past workplace relationship with has been brilliant, and once again helping someone deliver timely and cost effective TVC messaging has been fun. There’s only so much you can say in 30 seconds!

So in these challenging times, always be on the lookout for a new opportunity, it may be just around the next corner!

When we can all get out there for adventure!

Sometimes the easiest way to show your audience and potential product buyers how well your item works is to get it out there and road test it!
This is exactly what the team from Suzuki Motorcycles Australia did earlier this year when they took delivery of the new model V-Strom 1050 adventure bikes, before their release to the broader Australian market recently.

It was the perfect way for the team to communicate to a wider audience what the changes were with the new models, some of the heritage elements that were involved, and also how easy it would be to “build your own bike” via their newly relaunched website.

We eventually created two pieces, a longer form at around 5 minutes, and a shorter version for usage across more social media platforms.

Consumers like video because it’s easy to digest, entertaining and engaging, and marketers like it because it can give a potentially huge return on investment (ROI) through many channels.

Video is also very accessible to anyone with internet access, both to watch and to produce. While there is certainly a trend towards higher quality video on a professional level, anyone can hop onto their laptop and create their own video in under an hour. We always aim to make the whole process as smooth as we can for our clients, and achieve the results they are after.

All kinds of rewards!

Recently we collaborated with one of our long term clients to produce some engaging content around the re-invigoration of one of their partner brands. The aim was to show the changing of the program, and the options on offer that members would be able to redeem, through the use of animation.

Through a series of storyboard sessions, creating a fun script targeting the style of audience in mind, teaming up with a great animator, then within a short period we had a great piece that met the expectations of all involved. we think it’s a fun and engaging way to quick educate viewers what will be on offer as the program refreshes and rebrands!

Animation can be a great tool to vary how you communicate with clients, and is a cost effective method to create a message that meets all your requirements.

Animation is important because it makes us be able to tell stories and communicate emotions and ideas in a unique, easy-to-perceive way that both small children and adults can understand. Animation has helped connect people throughout the world in a way that sometimes writing and live-action films cannot. Today, anyone can pick up a drawing tablet and show their ideas to the world. Drawn figures can be funny, or make something sad or serious have a playful, less intimidating feel to it to make the viewer feel more comfortable.  Often, it has simply served as a way to make a heartwarming story that makes you think.

No matter what the exact use, animation is one of the most powerful creative tool we have, and we should continue to use it as a form of uniting people, no matter their beliefs, biases, or interests.

Melbourne Stage 4 doesn’t mean content has to stop

A little bit of social distancing doesn’t mean content has to stop, but it can present some challenges! Recently we put this clip together for Brendan from Melbourne-based dirt bike show MXTV and his product review of the great iDRIVE Australia throttle system for turbo vehicles. He and his son Cam filmed it all themselves with a small camera and then sent us the footage to put together in to a great looking package for them.

Even with your trusty mobile phone, you have the power to create great and engaging content. It gives you the ability to show your customer base new products you may be launching, through to customer testimonials, or you may just want to show new customers what it is you actually do. Every person, business and organisation has a great story just needing to be unlocked and told!

Reach out today if you have any content you’d love to put together to reach your audience.
You can reach out via the website contact form, our facebook page, or even an old fashioned phone call!

We’re all missing sport!

Covid has bought a lot of changes for many of us!
We are all missing some of the activities we used to normally do. Many of us love the spectacle of sport and sitting in a stadium so we’ve got a little piece that can help cover that void! We were lucky enough to help edit a piece as part of a series on the worlds greatest sports fans.

Meet Lorin “Big Lo” Sandretzky, as much a part of the Seattle Seahawks as the feared 12th man, the crowd.

Movie making magic

We always love moments that pull back the curtain on the magic of movie making. It helps people understand that there are so many levels to what crafts a quality film, and how complex the process of post production can actually be!

This great little film we discovered this week sheds a great bit of light on the little known world of Foley, the art of creating sounds for films.

It’s called Fashion!

It’s that time of year when the elite of Melbourne go crazy for VAMFF, or for those who aren’t in the know, the Virgin Australia Melbourne Fashion Festival!

Some of Australia’s best and brightest designers, brands and retailers show their wares to the trend hungry crowds of Melbourne. A hectic week, over countless locations, many hard working people giving it their all to help their fashion dreams come true.

A couple of years ago we worked with the Westfield Doncaster team to bring to “same day turn around” videos from the opening two days of the festival at the hub at the Royal Exhibition building in Carlton. We pride ourselves in being experts in speedy video production and content delivery, and this challenge was no different, and we got to watch it all from the front row! For two days we delivered a video package each day, 3 hours post event. We love the challenge of capturing the buzz and fun of any event, especially with the added challenge of a “same day” delivery, helping get key messaging out for social channels that these days almost require an immediate content piece ready for followers and fans ASAP!

Good luck to all the hopefuls, established and mega brands out there this festival giving it their all!

 

Searching for what happened in the last year

Tech giants have become a intrinsic part of all our lives, it’s second nature to “google” something, Siri and Alexa are large parts of peoples home lives these days.
But also these companies use there power to shine a light at time on things that we forgot over time. While watching this year’s Google Super Bowl commercial, the tearjerker that is “Loretta”, (Watch it here: https://youtu.be/6xSxXiHwMrg)
I stumbled on the Google “Searching” series. Each year they produce a thematic look back at events that have played some part in peoples lives, and also celebrates so of the unsung moments that pass us by. Hate to say I spent a solid 15 minutes watching a few of them, and still have a few left.

For a brief, concise 2 minutes, they sure pack a powerful punch.

When a community comes together

Nearly a fortnight on, and we’re super pleased with the results so far for our Lorne Pier to Pub Lorne Mountain to Surf video. Closing in on 3,600 views, 7,000 people reached and 1,600 engagements, and once again delivered in record time. From completion of the Superfish race the video was online in an hour and a half.

We love sponsoring this event in our small form, it’s a busy day and we love the task of the creative challenge of covering both events over the two days. The thing we love most is the sense of community. Not only is it amazing the 500 people volunteer their time to help run the event, but that so many people set themselves the challenge of taking part in one of the worlds biggest open water swims!

Most amazing was how popular the CitiPower and Powercor Australia cherry pickers were!

If you ever have any video production questions, contact us, we can meet at your location, or we are conveniently located in South Yarra, Melbourne.

This is one of my favourites

Christmas. It’s that time of year where sentimentality sweeps us up and brands find moments to get us at our weakest.

I’m a sucker for an great advertising spot that is subtle on the sell, but packs a powerful punch. English for beginners is one of those.
Created by Allegro, the Polish equivalent of Amazon, this fun and whimsical spot, builds for an ending that had me trying to find the packet of tissues in the office top draw.

Most importantly, it’s a great reminder, that no barrier cant be overcome if you truly want something.

Merry Christmas and I hope you have a chance to relax, recharge, and get into 2020 all guns blazing!