So this week marks the 5th anniversary of this great little venture being born. It was purely a force of circumstance. I had just found myself unemployed through no fault of my own, in Melbourne, and had worked so hard for 3 years I had never had the chance to network with others in the media industry in my home town.
What was I to do? I felt a little lost to say the least. Then the simple act of passing on my resume via a great friend to her brother (who happened to work for one of Australia’s largest TV networks) who then passed it on to someone hiring in Melbourne.
This is Renee, the person who without passing on my resume, none of this may never have happened. She also is a great camera assistant at times!
So in the sudden short space of 4 weeks, BL Media Solutions started to take shape! My first freelance contract was with the awesome team at Sportsbrand Media (now Aurora Media based in London) And it’s here that I truly found my feet and could see this working. Working with such a positive team, in a busy production space, gave me the chance to connect with people who I not only got along with, but they would go on to be future clients as they moved on to other ventures.
Then word started to spread, now that I was out on my own, I was able to offer clients the focus and attention that their projects needed, and this then becomes the best form of marketing. The Connection.
In this industry, it’s not just the quality of the product you deliver, but the service and attention that can make or brake you. to this point I’ve been lucky, through delivering work that meets then exceeds client expectations, new clients have contacted me, mentioning that they have loved the work they have seen via previous clients. They become your best form of advertising.
Since the beginning, sponsoring the Pier to Pub was an important marketing tool.
5 years down the track, it’s all starting to bare fruit, client recommendations continue to bring new clients in, event sponsorship has payed off, and the same attitude applies, deliver the same standard of service on every project, and that connection will remain strong and be come your best advocate.
And ultimately, a big thanks to the main connection. Josie Molloy.