Sometimes the easiest way to show your audience and potential product buyers how well your item works is to get it out there and road test it!
This is exactly what the team from Suzuki Motorcycles Australia did earlier this year when they took delivery of the new model V-Strom 1050 adventure bikes, before their release to the broader Australian market recently.
It was the perfect way for the team to communicate to a wider audience what the changes were with the new models, some of the heritage elements that were involved, and also how easy it would be to “build your own bike” via their newly relaunched website.
We eventually created two pieces, a longer form at around 5 minutes, and a shorter version for usage across more social media platforms.
Consumers like video because it’s easy to digest, entertaining and engaging, and marketers like it because it can give a potentially huge return on investment (ROI) through many channels.
Video is also very accessible to anyone with internet access, both to watch and to produce. While there is certainly a trend towards higher quality video on a professional level, anyone can hop onto their laptop and create their own video in under an hour. We always aim to make the whole process as smooth as we can for our clients, and achieve the results they are after.